If you run a service-based business and are not utilising paid advertising, you are missing out. While there are organic marketing methods available, properly executed paid advertising can significantly enhance your reach, customer base, and brand recognition. Do you need paid advertising to survive? Not necessarily, but who wants to simply get by?
If your competition is effectively using paid advertising, they will have a considerable advantage over you. Look at every major brand—they are all running ads. Why? Because it works and can deliver exceptional results. Whether you're aiming for brand awareness or leads, there is a campaign strategy that can be tailored to your needs.